What Is Search Engine Optimisation
Search engine optimisation is a process used to optimise a website to rank higher in search engines such as Google, Bing, Aardvark, Ananzi and MSN. To optimise a website for a search engine we look at a few factors that search engines consider before they place websites on results:
These are not all the factors that play a role in SEO but it is the most common ones we are aware of. Optimising these points alone will guarantee your website good rankings. However, the two most important factors are keywords and inbound links. That is why we spend majority of our time researching keywords for clients.
There are two types of keywords to look at, longtail key phrases and short keywords. This is discussed more in depth on the keyword page in the link above. Longtail key phrases are more descriptive than the general short keywords. However, both of these keyword methods are used with search engine optimisation.
The Benefits of Search Engine Optimisation
Implementing SEO in your website comes with many benefits. SEO helps your business grow within the areas you target whether it be local, national or international. You also generate more quality leads because you are able to target specific keywords that potential prospects will search for on search engines. Due to better quality leads your lead to sales conversion will improve and that will increase your sales revenue. Furthermore, you are able to attract a larger portion of the market and if you rank within the top 3 positions you will gain the most traffic which increases your market share.