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Frequently Asked Questions

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Does online advertising work?

Online advertising works just as well as any other advertising if not better. With Pay Per Click advertising we are able to target a very specific market improving the quality of traffic as well as the specific areas where our clientele reach out to.

How much does a click cost?

Pay Per Click marketing works best if the keywords are optimised well. Depending on competitors you are able to find some very affordable clicks but in many cases when the keywords that are used are popular the clicks become more expensive due to a bidding process.

How much does SEO cost?

Search Engine Optimisation is an ongoing campaign due to Google releasing an estimate of 550 – 600 updates a year. Some agencies charge a flat rate and some an hourly rate. One thing to consider is that SEO is not cheap and a good SEO agency will charge a portfolio management fee and consistantly work on your portfolio to ensure the best results are always achieved.

How do I know that my SEO services are working?

Once a month we send a report to our clients with detail of their websites overview performance. This report will include the monthly traffic, keywords, backlink information, page and domain authority as well as bounce rates. The data sent to our clients are analysed and under performing keywords and pages are modified until it reaches satisfactory results.

Why do I need someone to manage my portfolio?

Just like you would invest money with a broker at a bank, you invest your money into advertising with a portfolio manager. Having a manager monitor and improve your portfolio will give you the best results because they can see where what went wrong and why. They are also able to apply for better keyword opportunities and monitor the bidding rates for PPC.

How long does SEO take?

SEO is an ongoing project. As technology grows, so do our methods. SEO is a long term investment and will move up and down the search engine page results on a regular basis. For short term solutions while you run a SEO campaign you should try Pay Per Click advertising. It will assist in publishing the website on the first page of Google.

We don’t have all the answers, but if there is a question you would like to ask please do not hesitate to contact us and we will assist you as best as we can.

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