What Is Online Advertsing
Online advertising, also known as pay per click advertising is a fantastic way to pull new visitors onto your website. Pay per click ads are offered by search engines such as Google and Bing. By opening an account with these search engines you have the option to select specific keywords and key phrases for each ad you create.
Online Advertising can be explained in a simple manner:
- Potential prospects use specific keywords or key phrases to search for services or products.
- If the keyword selected for the ad matches the search query of the prospect your ad will appear in one of the advertising positions on the search result page.
- When the prospect clicks on your ad, the will be directed to your website and you will pay for the click.
The price per click depends on how many competitors are trying to rank for the same keyword. The more competitors there are, the higher the price will be per click.
What Are The Benefits Of Online Advertising
The benefit about online advertising is that you only pay when someone clicks on your ad. If you selected your keywords right then your click to sales conversion ration should be a profitable one.
Cost Effective: AdWords can be cost effective if it is set up and controlled properly due to the fact that you only pay when someone clicks on your ad.
Measurable: Every activity your website visitors make on your website can be monitored which makes it easy to improve on ads that did not perform as well
Relevance: The ads are created with specific keywords and will only show up when someone searches for one of those keywords or something similar.
Accurate Targeting: All the ads created are specifically target for your visitors interests, gender, location, languages and time.
Will Online Marketing Work For Your Business
There is no short answer to this question. Unfortunately pay per click advertising will not work for every business. When you are competing with very big brands it can be a very expensive method of advertising. I have personally seen some keywords that cost over R100 per click and some keywords as little as R1. It all depends on how competitive the keywords are.
There are however methods to rank against some of the bigger companies but it still requires more funding than the general low competitive keywords and key phrases.
If you would like to find out if online advertising is for your business you can use the form below to fill in a few keywords. Once it is received we will have a look at the average cost per click and get back to you within 24 hours.