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Why Online Marketing Is Growing So Fast
09 Nov

Why Online Marketing Is Growing So Fast

Why online marketing is growing so fast

Online marketing has grown at a tremendous speed overtaking almost every other advertising platform but TV. According to Fin24 advertising over 59 different countries were to reach $548.2 USD by the end of 2016. With TV advertising leading at around 41.1% of the total and digital marketing the second largest at around 27.7% and is expected to become more than 30% by this year. Online Marketing is growing so fast due to the success it brings to businesses making use of it. From car washes to giant corporate companies every single one of them benefit from using an online marketing strategy.

Different types of online marketing

There are a few different methods of online marketing and the combination of them is the inbound methodology. Inbound marketing is a method used to attract customers to products or services by providing relevant and helpful content and adding value through all the stages of the buyer’s journey. Inbound marketing consists of the following 5 major online marketing categories:

  • Search Engine Optimisation (SEO)
  • Pay Per Click (PPC)
  • Social Media Marketing (SMM)
  • Content Marketing
  • E-mail Marketing

The benefits of each category

Search Engine Optimisation:

SEO walks hand in hand with content marketing. To optimise a website you need to change specific details that search engines use to categorise all the information. This involves changing things such as your page URL, titles, headings, meta-descriptions and image alt attributions. As well as optimising it for mobile phones, security, page load speeds and site maps. In fact you can look at it as pimping your “marketing vehicle”.

Optimising a website will assist with driving new visitors and generating leads for external sales to close. The main reason most website owners want to implement SEO is to reach the number one position on Google.

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Pay Per Click

Pay Per Click is the fastest way to appear on the first page of Google within the first 4 positions. By using Google AdWords, you create an advertisement that gets placed at the top of search results based on specific keywords. Creating an account on AdWords gives you access to different tools such as a Keyword Planner, which helps you with keyword research, see the cost per click and how competitive it is to rank. Just keep in mind that PPC is not a replacement for SEO but rather an extension of online marketing.

Social Media Marketing

Social media is something that is here to stay. It started out for communication and general socialising then it turned into business platforms for advertising and promoting as well. Facebook is currently the biggest social media platform with 2.07 billion active users making it a lucrative advertising platform. LinkedIn, now owned by Microsoft had a total of 500 million users in April 2017. With so many people active on social media platforms, almost every business has a social media business page.

The benefit of advertising on social media is that you are able to target a specific audience by selecting an age, gender, location and their interests. Which makes it the most accurate marketing tools in online marketing.Social Media Icons

Content Marketing

This is most likely one of the most underestimated form of online marketing in South Africa. On the internet content is king, the more content you have on the internet the higher your odds are of being found. However, just having a lot of random content will not help a business. The best performing website and online stores have a page for every product specifically optimised for it.

This is one of the biggest reason why online marketing has grown so fast. By carefully choosing keywords that are related to your business it becomes possible to answer potential clients questions before they even speak to a company representative. Creating content with context is a fundamental of the inbound methodology and guarantees long-term success for any business.

E-Mail Marketing

Last but not least is e-mail marketing, which according to statistics are growing year by year. It is also the most sensitive form of online marketing. Do it wrong and you will not have any success, but invite people to learn something new to improve their business every week and it already becomes more appealing.

Once a potential prospect has willingly given their contact information, they give you the permission to advertise to them directly every week. Furthermore, they have an interest in your products or services which makes them a lead in the awareness stage. The more you nurture that lead the more they will be willing to purchase from you.

Make it happen

Most of these methods are absolutely free and easy to accomplish if you make the time. Now you have the knowledge of why online marketing is growing so fast as well as the tools and platforms to get you started, you can start bringing your customers to you.

2 thoughts on “Why Online Marketing Is Growing So Fast”

  • maureen Pevsner

    November 10, 2017 at 9:54 am

    Please let me know where you are based.
    Also the charge for email marketing for 10,000 in The Durban , Pietermaritzburg and Surrounds areas.

    Reply
    • Johann

      November 13, 2017 at 11:42 am

      Hi Maureen, thank you for the inquiry. I have sent you an e-mail with the pricing.
      If you need any other information please do not hesitate to contact me .

      Kind Regards
      Johann Coetzee

      Reply

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