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How To Get Your Website #1 On Google
03 Nov

How To Get Your Website #1 On Google

How to get your website #1 on Google

Have you ever wondered how some websites are always at the top as if they remain there to grow old? I always wondered why I saw the same websites at the top of search engines even though Google gave me thousands of results. That is when I started getting involved with search engine optimisation, out of pure fasination. Now that I am much older and much more well versed I hope to deliver the same message to you that I discovered back in school.

Search Engine Optimisation & Google’s Algorithm

Search engines specifically Google have a very complicated algorithm that decides who goes where on the World Wide Web. The algorithm that is used by them is constantly being updated to try and display the most relevant information. It is reported that around 500 – 600 updates are released every year to make small changes and improve search results. By following these algorithms, almost as if they are the rules, you will be able to rank higher on searches.

Every once in a while Google releases a major update that sends the internet into termoil. This causes a lot of problems for those who have not followed the guidelines but it does wonders for those who have. It is quite simple to improve your rank on search engines, it only takes a little bit of time. Let’s look at how you can get your website to the top of Google.

Ranking Number 1

The number 1 spot is what a lot of businesses fight for and according to searchenginewatch.com it receives 33% of the search traffic. Only 33% you ask? Compared to number 2 which only receives an estimate of 15% you can understand why it is important to be at the top. To reach number 1 on search engines you have to optimise your website to work with the algorithm of Google and not against it. Let’s look at where you can start to climb in the ranks and challenge number 1 for the big share.

 

Keyword Research

When someone types their question into the searchbar they use specific keywords. Let’s say James is looking for a new pair of shoes and he lives in Durban, he will search for “shoe shops in Durban”. This will bring up the results of all the shoe shops in Durban and some of the surrounding shops outside of Durban. If James was looking for a specific brand shoe like Adidas, he would search “Adidas shoes shops in Durban”. Then only the shops that stock Adidas shoes will show up in the search results. The keywords used here are:

Adidas
Shoe Shop
Durban

This makes it possible for a search engine to catagorise the information under those specific keywords. To find out what is the best keywords to use, look at Google AdWords. They have a keyword planner where it will display how many times a keyword is searched for. It also shows you how difficult it is to rank for those keywords and the ads costs per click.

Content Optimisation

To optimise your content you use the spesific keywords that you researched and place them within your content. It helps search engines catagorise your content and if it is relevant to your topic. However, this is where keyword density plays a role and will also effect the website rankings. Keyword density is the amount of times that a keyword is mentioned within a specific amount of content.

Use the same keyword too much and search engines will mark it as spam. Use it too little and your opposition will rank above you. It all comes down to how it sounds when you read it out loud. If it sounds like a normal conversation it will do fine. On the other hand if it sounds like you are repeating yourself or it is difficult too read then it becomes spammy.

 

Link Building

This is the critical part of search engine optimisation and is very time consuming. Link building is used to create backlinks to your website from other websites. I wrote an article that explains link building in more detail and explain the different types of links. By creating backlinks from other websites to yours you create domain or page authority. Authority is a measurement of how trustworthy your site is and that the content might be useful. Search engines like domains and pages with high authority scores and will therefore rank them higher on search results.

 

Social Media Platforms

Search engine plaforms is a great way of spreading your content all over the web. Having your link to your domain on there will not do much good. However, when people share your content and like your business page it will improve your social media signals. It will also send more people to your site and if they find the information interesting they will share it. That is how a lot of content go viral and could do wonders for SEO value.

 

Conclusion On SEO

The conclusion to this article is that if you create good optimised content, people will share it and they will write about it. They will create links to your site from there own and promote your site as useful. All of this will play a role on how well you rank on search engines as well as how many people you attract to your website. Content is king on the internet and to educate people is the best way to spread your brand.

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