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How Inbound Marketing Will Change Your Business
02 Nov

How Inbound Marketing Will Change Your Business

Since man could walk, we started exchanging goods for something we wanted in return. We have come a very long way since the first sliced bread was sold in 1928. It was advertised as “the greatest forward step since bread was wrapped.” Now we have automated machines baking, slicing, wrapping and packing bread.

So inbound marking is the next best thing since sliced bread. It is a combination of marketing strategies and marketing tactics used to improve the overall performance of your marketing and sales teams. I will explain the difference between outbound and inbound marketing and the breakdown of what the latter contains.

 

Inbound vs Outbound

Outbound is what we see as the old school way, it is still useful and at now means should it be disregarded. It is the methodology used to directly approach a client or potential prospect and sell them your goods. This method worked before internet became so popular because the buyers did not have such ease of access to information. A very informative article by Don Dalrymple on how buyers have changed over the years and the direction sellers need to look at. Often buyers make a buying decision before they are even approached by a sales rep.  Outbound marketing can come forth as pushy to many people.

Inbound marketing sometimes referred to as pull marketing focuses on being one of the top information and education resources. This method is used to attract prospects with informative solutions instead of approaching them after their homework has been done. The direction mentioned in “When Buyers Know More” by Don is very similar to what inbound marketing does. It creates trust and turns website visitors into sales leads.

 

Why Does A Business Need Inbound Marketing?

Data, data, data. Inbound methodology is all about data, collecting, tracking, planning, forecasting projecting and processing. The more information you have regarding your clients persona the better you will understand them and future clients. The better you understand your clients, the easier you solve their problems. By offering them a solution to their problem, you build your relationship trust. Once you become a trusted advisor, you will have return clients more often.

All this data should also be captured on a Customer Relationship Manager also known as a CRM. This will help you to filter through the funnel of leads to start processing and converting them into sales. The list below contains three CRM programs:

HubSpot: They provide a simple and easy to use CRM, with all the data you collect and it is quite simple to use.

Zoho CRM: Zoho provides a Free Edition as well as a Enterprise Trial.

Blu Wave CRM: Blu Wave offers a very nice cloud CRM 14 day free trial, no obligation and no payment required.

 

What Are The Benefits Of Inbound Marketing?

If your business has 5 sales representatives and each of them get to see 5 clients a day. Your business will reach 25 potential clients per day, which totals 75 clients a week or 300 a month. If your closing rate is 10% you generate 30 new clients per month and a total of 360 a year. Now to compare it to inbound marketing with 5 sales reps. In one year your reps generated 3600 leads, 90% of the business that was lost or archived and not contacted for a long time.

Inbound marketing helps you stay in touch with those customers building trust until they are ready to buy your products or services. It also generates new leads that your reps might have missed along the way. Therefore if you had to receive 5000 visitors on your website and social media a month and convert 10% into leads you generate an additional 500 leads. On a closing rate of 10% you would have converted an additional 50 sales per month. That would bring your new business to a total of 80 converted customers.

Taking into consideration, every industry is different and these figures are just rough estimates.

Simple right? You are right, but it does take lot of work and requires testing and repeating to find the right strategy for your business. It also requires you to consistantly produce quality content that your visitors will find useful and share to new prospects that might not have heard of you.

 

How does Inbound Marketing Work?

To simply break it down, you have to impliment the following into your market strategy:

  • Design a website.
  • Optimise the website.
  • Create useful and educational content.
  • Optimise your content for a specific target market.
  • Create a value added offer that your content leads to.
  • Create attractive and valuable call to actions.
  • Have multiple landing pages on your website to promote different offers.
  • Join social media platforms – Depending on your industry you might only use one or two of them.
  • Share your content on social media.
  • Use e-mail marketing – Yes, e-mail marketing is still very popular. According to studies it reveals that it is used more and more to promote products and share information.

The most important part is that you trade your free offer for some information such as a name and e-mail address. This will ensure that future communication becomes possible and eventually turn into a sale.

Once you have these set up you are ready to start with your inbound marketing strategy and generate new leads.

Happy blogging and remember educational content is king on the World Wide Web!

2 thoughts on “How Inbound Marketing Will Change Your Business”

  • Marie Coetzee

    Nov 8, 2017 at 8:45 pm

    Excellent

    Reply
  • Combine Social Media Marketing With A Website – Nexus Lyseis

    Nov 15, 2017 at 7:19 pm

    […] you want the full experience of online marketing I wrote an article that explains how inbound marketing works by attracting customers to your […]

    Reply

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