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Why It Is So Important To Have An Online Presence
07 Nov

Why It Is So Important To Have An Online Presence

For many years now, it has been known that to achieve popularity you need to be present at functions. The same applies to being on the internet. If you would like people to see your website you constantly have to produce good valuable content and put it out there for the world to see. Let us take a look at how you can start improving your online presence.

Create A Website

Most businesses have websites in the 21st century. It is the most basic thing for a business brands online presence. It will assist in generating leads for your business as well as be a central point of information. There are multiple different methods, which you could use to improve your website’s presence on the internet. Search engine optimisation being the biggest contribution to being found on search engines such as Google and Bing.


Blogging is one of the best methods used today for marketing and developing an online presence. You are able to share an abundance of information about your company without paying for any advertising. If you ask me, that would be the most lucrative method of using. Keep in mind that when you do blog about your company, make sure it is something that will attract visitors and add value to their lives. I have said it many times in other articles such as “What is link building and how it and how it helps brand development” ,content is king on the internet and the more quality content you have the more quality visitors you will attract to your business.

Social Media

If your business has a social media presence it is fantastic, if it does not then you should start one. After you have blogged a few articles onto your website, drop the link on Facebook or LinkedIn and share it to your groups. By doing this you will attract more people to your social media page. The best way to get people to like and share your Facebook business page is by posting things that they like and targeting the right market.

You do not have to be on every social media platforms but a presence is required. Look at where your competitors are publishing their articles and company news. You might find that when it comes to business LinkedIn is more preferable due to the business-minded people. Facebook is more of a socialising platform and videos work a lot better than text and pictures. In addition, it’s advised that all your employees like and share your page or posts to gain more exposure.

Google Business Listing

Listing your business on Google should be one of the first things to be done for improving an online presence. It creates great exposure for your brand even when your business name is typed in directly into the search bar. You can also write posts on Google Business, which is an added benefit. If you search for “Nexus Lyseis” on Google, you will find my details on the right as well as some articles that I have written including links to my website to find out more.

Pay Per Click Advertising

Even though all the other options I mentioned above are free, advertising on search engines really does work. It gives you a step up on your competitors because your website is automatically placed on the first page of the search engine. This will help with great quality visitors on your website because they are already looking for your product or service. To find out more about pay per click advertising you can read my article about Google AdWords.


Now you have the knowledge to start creating a leading online presence. By applying these methods, you will start to see a difference with your online inquiries and start making money with your website. When you start seeing the difference, I would love to hear about your success! So leave a comment and I will give you some more tips on how to reach the #1 spot on search engines without paying a cent.

One thought on “Why It Is So Important To Have An Online Presence”

  • Your Website Still Matters – Nexus Lyseis (Pty) Ltd

    Nov 15, 2017 at 6:48 pm

    […] a website for a business has more than one purpose. In fact, it started off as having an “online presence“, that was only the first phase. As more and more websites went live, businesses struggled […]


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