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How To Do Keyword Research For Your Website & Content
08 Nov

How To Do Keyword Research For Your Website & Content

What is keyword research

Keyword research is when specific keywords are used to find and research key phrases that people enter into search engines. Knowing which keywords to use will improve the results of any marketing strategy as well as content creation. We will be going through the process of how keyword research is done step by step so that you will be able to do your own keyword research efficiently.

How to research keywords step by step

Step 1: Make a relevant keyword list for your business

To start off, think of keywords that are important and relevant to your business. This will be used to create a keyword pool. You should have a good amount of pools, let’s say between 5 to 10. This process will then be used to come up with more specific keywords that you can focus on later.

If you are a web designer you would want to focus on the topics of your conversations with your customers. You would also want to try and use keywords that are specific to what you do so that it can be used to find you on search engines. Take these keywords for example: E-commerce websites, business websites, web design, online presence and so on. Some of those keywords might be searched less with a lower competitor rate. Just keep in mind that you need to try and create broad keywords for the pools.

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Step 2: Fill your keyword pools

Now that you have your main keyword categories or pools, you should try and break it down into what the buyers or business owners would search for. These are the keywords you would use to write your content about and goes more in depth about your main categories. You might want to say website is a main category and list the different types of websites you design as a “sub category” in your pool. This will help you play around with various different keywords.

Step 3: Research related search terms

You might also want to start looking at related keywords to use in your list. To see what related keywords are just open up your browser and enter your specific keyword you would like ideas on. Then scroll down to the bottom of the page, that is where you will find more related keywords to the topic. You could even take it further and use the related searches and type them into the search bar and see what comes up.related search queries

Step 4: Look at a combination of search terms and long-tail keywords

Start looking for long-tail keywords. Long tail keywords are basically an extension of your main keywords. Long-keywords are generally longer than 3 words.

  1. Website
  2. Website development agency in Durban

Naturally you can guess which keyword would be more difficult to rank for as well as which one would most likely be searched. Long-tail keywords is good to use and is looked over a lot of the times.

Creating a long tail phrase you need to know your buyer persona. Would they be searching for a term like that when they are looking for your product or service? You might find that your long-tail keywords are less difficult to rank for and do not get searched as often but by defining the extension you will receive more quality leads on your website.

Step 5: Look at how your competitors are ranking with similar keywords

Knowing what keywords your competitors are ranking for plays quite a big role. If you are trying to rank for the same keywords then you know you are on the right track. However if there are keywords that they are not using you should use it to your advantage because it might create some nice opportunities. To see your competitor keywords you can use or

Both these tool are very easy to use and will give you a lot of information regarding how many SEO clicks their website receives and specific keyword details.

Step 6: Use Google AdWords Keyword planner to cut down your list

Now that you have a good list of keywords to work on it is time to start reducing it and focusing on balancing out your topics. You want to cut down on your keywords to make sure you stay on topic and that you can carry over a strong message instead of having a broad keyword list. That is why you use a keyword pool, so that you can sub-categories everything in your topics that are relevant to your business.  You might have too many keywords for your one topic and less on the other, try to balance it out so that you get to a more even amount.

You made it

Whoop whoop, you have completed your keyword research. However, you will need to keep this list up to date and add new topics of conversation as time goes by. Every industry changes and new things always come along, so practice doing your keyword research and combine that with optimising your content and you are good to go!

One thought on “How To Do Keyword Research For Your Website & Content”

  • How Does Search Engine Optimisation Help Your Business

    Nov 15, 2017 at 9:57 pm

    […] engine optimisation is a very time consuming service. Hours of keyword research has to be done, content needs to be optimised, links have be created and alt attributions have to […]


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