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Combine Social Media Marketing With A Website
15 Nov

Combine Social Media Marketing With A Website

I have heard it a million times and it is proven the most effective way of generating leads for your business. Combine social media marketing and a website to create a lead generating machine. It enables you to keep in touch with your audience through different methods and promote your services on a personal basis. There are so many benefits by integrating these two marketing platforms so let’s have a look.

Why Combine Social Media Marketing With A Website?

Social media marketing (SMM) has taken over everyone’s cell phones, tablets, laptops and desktops. By marketing on a platform where your audience can get notifications every time you post is a huge benefit. You can reach your audience with a click of a button. Although these platforms are fantastic to market on, they have some limitations. That is where your website comes in.

Websites can be used to market, capture leads from contact forms and provide a specific location for support and services. Websites have been around for 26 years now and it is the oldest form of online marketing. It does not mean that it is outdated in any way. The capabilities of websites are continuously growing and will remain the king of online marketing.

If you want to grow your audience on social media read these 10 Tips.

The benefits of social media marketing

The benefits of SMM are a long list. You are able to monitor your post efficiency from the same application. This includes, how many views your post had, how many people engaged with it, how long they watched a video or how many visits your business page has had. You can also boost your ads to a specific target market, gender, age, location, interests and job titles.

Social media is a great way to generate leads for your business. In 2012, Mark Zuckerberg announced that Facebook has over 140 billion friend connections which means that there is a huge space to market for billions of people. In 2015, Facebook had over 50 million business pages from small, medium and corporate companies which makes B2B sales possible as well.

The benefits of a website

The strength of generating quality leads comes from your website. The audience that found your business intriguing enough to visit your website and learn more about your company. A website has many benefits and the biggest one would be that you actually own it. By being the owner of your own platform, you can change the look and feel of what your business represents. That is not possible with social media due to there being so many restrictions.

On a website you can add call to actions, create various different pages such as an about us page with all your teams details. Furthermore, it can explain in depth what your business does. You also have the freedom to create forms that potential prospects can fill in to download free e-books or samples.

Collecting leads from a website is a breeze when you have the right marketing strategy in place. You can also ask if your potential prospects would like to join your weekly or monthly newsletter where you can promote products directly to their mailbox.

Because the internet is always growing and expanding new options are being developed every single day. You can experiment and see what works for your audience with creating blog posts to educate them on the products or services you offer as well as any solutions that might help them in any way.

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The power of the two platforms combined

Both are amazing platforms to market on but the real power comes from combining social media and a website. With both platforms together, you can constantly generate new leads on social media and direct them to your website. New visitors on the website can be turned into leads by filling in forms for something of value, like e-books. You will be able to split the unqualified leads from the quality leads that are serious buyers.

The options are limitless and you should never have to choose only one of them. Both have their limitations and neither of them are better suited for marketing than the other.

If you want to reap the rewards from all your efforts on social media, direct them to your website. If you are constantly posting new content on your blog, make sure that it can be shared on social media by a click of a button. You can simply add a widget next to your post that is coded to share on any social media platform you have.

If you want the full experience of online marketing I wrote an article that explains how inbound marketing works by attracting customers to your business.

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